Cadbury has announced that two of the most high-profile names in women’s football, England legend Jill Scott and current Lioness Lauren James, are joining the Cadbury family as ambassadors. Both Scott and James bring exceptional passion, talent and dedication that align seamlessly with Cadbury’s values, and the brand is excited to work alongside them to drive generosity and create a positive and lasting impact in the community.
In addition to welcoming Scott and James, Cadbury has confirmed the extension of its partnerships with four iconic figures in football: Netherlands captain Virgil van Dijk, England captain Leah Williamson, Republic of Ireland captain Katie McCabe, and Arsenal legend Ian Wright. These ambassadors have been key members of the Cadbury family for several years, contributing significantly to the brand’s initiatives and embodying its ethos of generosity.
Louise Page, Marketing & Sponsorship Lead at Mondelēz International, said: “We are thrilled to welcome Jill Scott and Lauren James to the Cadbury family, alongside extending our partnerships with Virgil van Dijk, Leah Williamson, Katie McCabe, and Ian Wright. These incredible ambassadors embody the values of passion, dedication, and generosity that Cadbury holds true.
“Together, we are excited to make a meaningful impact in communities across the UK and Ireland and have a lot of fun along the way.”
Gemma Woor, Business Director at MKTG Sports + Entertainment, added: “At MKTG, we are delighted to work alongside Cadbury to enhance these partnerships with such inspiring individuals. Jill Scott and Lauren James bring incredible passion and authenticity, while Virgil van Dijk, Leah Williamson, Katie McCabe, and Ian Wright continue to be outstanding ambassadors.
“We are excited to support Cadbury in delivering impactful initiatives that resonate with communities and reinforce the brand’s ethos of generosity.”
Together, Scott, James, van Dijk, Williamson, McCabe and Wright will play pivotal roles in supporting Cadbury’s community initiatives, driving meaningful change, and giving back to communities across the UK and beyond. Their shared commitment to making a difference perfectly complements Cadbury’s long-standing mission to spread generosity and bring people together.
Excited to join the team, Jill Scott said: “I’m so proud to join the team at Cadbury, working with them as their ambassador and so excited to get started on this new partnership – let’s go!”
An exciting new campaign is set to launch in the coming months, featuring these game changers in action. Keep your eyes peeled for what’s next from Cadbury and this incredible team of ambassadors.
To view the full 2025 Cadbury ambassador announcements, see below:
Jill Scott: https://www.instagram.com/p/DFKsKyqsUwT/
Lauren James: https://www.instagram.com/p/DFKp4NYsSI0/
Leah Williamson: https://www.instagram.com/p/DFKpDT2KrlW/
Katie McCabe: https://www.instagram.com/p/DFKpwAoMBd2/
Ian Wright: https://www.instagram.com/p/DFKn_y6IA9z/
-ENDS-
About Mondelēz International:
Mondelēz International empowers people to snack right in over 150 countries around the world. With iconic global and local brands such as Cadbury, Milka, Oreo, Belvita and Toblerone, the company is a leader in the snacking industry, offering delicious and high-quality snacks that bring joy to millions.
About MKTG Sports + Entertainment:
MKTG Sports + Entertainment is a global integrated agency that harnesses the power of culture and purpose to help brands and rights holders move at the speed of fans.
Across strategy, measurement, content, hospitality and events, we utilise deep consumer community and subculture insights to create culturally relevant and meaningful solutions to brands and properties worldwide.
We build ideas born for brands but designed for fans.
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