Clear Channel UK, one of the UK’s leading out of home media owners, has extended its relationship with The European Tour by becoming the Official Media Partner of the British Masters supported by Sky Sports.
Through its digital platform, Storm, Clear Channel will help deliver visibility and brand awareness of the £3million tournament through its extensive network of advertising sites, with the main focus on the key arterial routes to the north and west of London.
Clear Channel has been the Official Media Partner of the BMW PGA Championship for the two most recent editions of The European Tour’s flagship event, promoting the tournament at some of the English capital’s most iconic sites.
The success of those campaigns have led to the partnership with the British Masters supported by Sky Sports, which returns to the European Tour International Schedule for the first time in seven years when it is played at Woburn Golf Club from October 8-11.
Ryder Cup star Ian Poulter, who has a long-term attachment with Woburn Golf Club, is the tournament host and will be the face of the advertising campaign at these key sites.
Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “Our partnership with Clear Channel will significantly raise the awareness of the British Masters supported by Sky Sports and will help to promote the tournament through strategically placed outdoor advertising.
“We have seen the benefits of similar campaigns for the BMW PGA Championship for the past two years, while Sky also use Clear Channel in many of their campaigns, so we are delighted to be working closely with them once again. Golf is perfectly suited to these kind campaigns, helping us to maximise our business-to-business relationships.”
Chris Pelekanou, Commercial Director, Clear Channel UK, added: “We’re thrilled to be the official media partner of the British Masters, and look forward to further growing our relationship with The European Tour. Our premium brand, Storm, has an iconic network of stunning digital out of home advertising sites and is the perfect format for the British Masters – delivering a level of fame and prestige reflective of the long-awaited return of the tournament.”
About Clear Channel UK
Clear Channel UK enables brands to meet and engage with people when they’re out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of almost 50,000 places for brands to meet people.
About Storm
Part of Out of Home media giant Clear Channel UK, Storm is the UK’s most flexible and creative digital Out of Home platform. Storm allows brands to achieve Fame on Demand through a network of super-premium large format digital sites and bespoke architectural structures in key locations nationwide. The first digital Out of Home platform to create a new trading model, Storm allows advertisers to buy media space outside the constraints of a traditional two-week cycle, taking complete ownership and creating campaigns that are remembered long after they have ended.
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An example of Clear Channel’s advertising campaign for the 2015 BMW PGA Championship. Photo: Getty Images
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The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 48 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.
