Professional football team Club Brugge KV has entered a partnership with German analytics company Shikenso Analytics to measure sponsorship exposure on the club’s UEFA Champions League (UCL) fixtures.
Having already benefited from Shikenso’s AI-powered sponsorship insights through the company’s engagement with the Belgian Pro League, Club Brugge has now chosen to further bank on their services.
Club Brugge KV is one of Belgium’s oldest and most storied professional football clubs, having won numerous Belgian First Division A titles, Belgian Cups, and Belgian Super Cups – it is also the current champion of the Belgian Pro League and the Belgian representative in the UCL. Club Brugge KV is a club with a rich history, a strong tradition of success, and a commitment to excellence both on and off the pitch.
In line with this philosophy, Club Brugge seeks premier partners to bolster its commercial strategy – a standard that Shikenso Analytics fulfils with its innovative platform. For all the clubs’ international matches in the UCL, Shikenso will provide real-time evaluation of sponsorship performance, ensuring that insights are timely and based on superior data quality. By integrating data-driven decisions into their strategy, the club aims to enhance its sponsorship operations and foster stronger partnerships.
Shikenso has been pioneering AI tracking solutions since 2017, setting a new standard in sponsorship evaluation. The company’s range of tools will help the club track and evaluate brand exposure across TV, print, digital and social media – not just visually, but also audibly, and textually. The company has worked with partners like Pro League, DFL Deutsche Fußball Liga, Fuse and Sportfive on multiple projects, and collaborated with global brands such as Aldi, Red Bull, and Mercedes-Benz.
Stijn Vermoere, Commercial Director at Club Brugge: “We are living in a fast-moving world of data and technology. Also in strategy and sports sponsorships.Club Brugge wants to give his partners all the info about their partnership that they deserve. The innovative platform of Shikenso Analytics provides our partners with the tools and numbers to have a quick, but firmly data-driven evaluation of our partnership. If you want to go fast, go alone. If you want to go far, go together. And we want to go very far…”
Tarik Amhamdi, Co-CEO & Co-Founder at Shikenso Analytics: “Partnering with an internationally renowned football club like Club Brugge is a thrilling opportunity for us. We’re proud that Club Brugge has recognized our capabilities and has chosen us as their sponsorship data provider for their journey in the UEFA Champions League. It’s incredible to see our solution at work at the highest level of European
football, and we are committed to delivering unparalleled data excellence.”
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