CSM Sport & Entertainment (CSM) has been appointed by Alteryx, Inc. (NYSE: AYX), the Analytics Automation company to help provide F1 race weekend hospitality logistics.
Alteryx recently announced a new multi-year partnership with McLaren Racing to become an official partner of the McLaren Formula 1 team and accelerate the insights needed to drive breakthrough outcomes and fuel performance through intelligent analytics automation.
Lee Koenig, vice president, EMEA marketing at Alteryx said,
“We are excited to be working closely with CSM to help us provide the best hospitality guest experience during the Formula 1 race weekend. Given CSM’s expertise and experience in this space, we knew they were the right agency for us to ensure our VIP guests enjoy an end-to-end hospitality experience.”
Sarah Dawson, Managing Director, Brands at CSM commented:
“As Alteryx enters a new and exciting partnership, we are delighted to support them by creating the ultimate guest experience at and around their key races. Alteryx is a brand rooted in innovative technology and delivering a transformational experience to customers, so we look forward to working alongside them as they bring this to bear.” CSM will provide support with immediate effect for a selection of races during the 23-race Formula 1 race season, working with Alteryx’s U.S-based brand marketing team.
–ENDS–
For further information please contact:
Henry Robson Communications Manager
henry.robson@csm.com
44 (0)7958 778 244