CSM, a global leader in sport and entertainment, has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the state-of-the-art venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a powerful stage to continue to deliver unforgettable sensory experiences for which the automotive brand is renowned. As the Official Vehicle Partner of Dubai Opera, Jaguar will bring to life ‘The Art of Performance’ campaign through a number of captivating interactive experiences and events over the course of the next three years.
CSM’s appointment builds on a long-standing global partnership with Jaguar Land Rover across its rugby, equestrian and motorsport properties and the Invictus Games. CSM, which has its MENA headquarters in Dubai together with offices in Abu Dhabi, Doha and Muscat, will be delivering strategic campaign planning across all aspects of Jaguar’s Dubai Opera sponsorship including hospitality, rights management, PR and experiential.
Commenting on the appointment Ben Wilkinson, Experiential Marketing Manager, Jaguar Land Rover said: “CSM has done some great work with JLR in the past and we are delighted to have them on board supporting the Dubai Opera partnership. The partnership aligns perfectly with Jaguar’s brand values and ‘The Art of Performance’ platform, and we are looking forward to working with CSM and Dubai Opera in creating some unforgettable experiences that truly excite the senses.”
Mike Davis, Regional Director, CSM Sport and Entertainment said: “It is incredibly exciting for all at CSM Middle East to be working with such an outstanding global brand on what is a pioneering partnership between Jaguar and Dubai Opera. This partnership will allow Jaguar, a brand renowned for its high performance vehicles, to take centre stage in front of its target audience, in what has quickly become one of the world’s leading venues for the performing arts. The next three years offer a real opportunity for Jaguar to maximise its rights and cement ‘The Art of Performance’ campaign, and we are proud that we will be at the heart of it.”
–ENDS–
Media Enquiries
Ben Faber, Regional Director, CSM
Telephone: +971 2654 7418
Mobile: +971 506133024
Email: ben.faber@csm.com
About CSM Sport & Entertainment
CSM is a global leader in sport and entertainment and is part of Chime Communications. CSM is active in every major sport through world-class services from strategy to execution. The organisation is made up of market-leading specialists that operate on every continent with more than 800 people across 26 offices in 18 countries.
CSM.com | Facebook | Twitter | Instagram | YouTube
About Jaguar
Jaguar is one of the world’s premier luxury sports saloon and sports car marques. For over 80 years, Jaguar has pushed the boundaries of what is possible, inspired by founder Sir William Lyons. Technology is at the heart of the Jaguar DNA, so every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive. Jaguar has built up a loyal following in the MENA region, due in part to the brand’s focus on investing in exciting new technology and R&D resulting in breakthrough products for new markets and growing segments.
About Dubai Opera
Dubai Opera is a truly unique venue and the city’s first purpose built multi-format performing arts theatre, situated in the heart of Downtown Dubai. With an iconic dhow shaped design rooted in Emirati heritage, Dubai Opera offers the ultimate flexibility of a proscenium arch theatre, an acoustic concert hall and a 2000m2 flat floor event space, and is the definitive destination for quality entertainment productions and performances.
