CSM Live, the branding and live experience division of CSM Sport & Entertainment, has been announced as the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August.
Working with organisers, CSM Live will deliver all event wayfinding, look and feel branding needs for the venues of all 13 UCI World Championships, which for the first time have been combined to create the biggest cycling event ever.
CSM Live is an industry-leading sports and entertainment marketing agency that has been designing and delivering award-winning branding and live experience programmes around the world since 1947. Via their extensive studio, print and production facilities in the UK and globally, they fulfil the look and feel, signage and wayfinding requirements for a wide range of sporting events, city dressing and public spaces, corporate and retail environments, plus expertise in experiential and live event production. In 2022, they were an Official Partner of the Birmingham 2022 Commonwealth Games and have been delivering branding programmes for the likes of FIA Formula E events around the world since 2014.
As trusted experts for federations, event organisers and partners across sport, entertainment and public sectors, CSM Live is well-placed to take on the branding, event design and signage across the 13 different UCI World Championships for cycling’s different disciplines being hosted at a variety of venues throughout Scotland.
With something for everyone to enjoy, the 13 high-adrenaline, exciting UCI World Championships include Track and Para-cycling Track at the Sir Chris Hoy Velodrome, BMX Racing at Glasgow BMX Centre, BMX Freestyle (Park and Flatland) and Trials at Glasgow Green, Indoor Cycling (artistic cycling and cycle-ball) at the Emirates Arena, Mountain Bike Cross-Country, and Marathon in Glentress Forest, Tweed Valley, Mountain Bike Downhill in Fort William and Road and Para-cycling Road across Scotland.
Stuart Turner, Chief Operating Officer, 2023 UCI Cycling World Championships said: “We are so pleased to have CSM Live join as our Official Branding Provider given their extensive experience in branding for major global sporting events. The look, feel and wayfinding throughout our venues and UCI Championship regions is a vital aspect of the event, and we are happy to have CSM Live join the UCI Cycling World Championships peloton.”
Giles Stanford, CSM Live Director of Global Events said: “We are delighted to be involved in the first edition of the combined UCI Cycling World Championships. CSM Live has delivered at many major sporting events in Glasgow previously, including the Commonwealth Games and European Championships and it is great to be back in the city and working across Scotland with our loyal local suppliers. We are deep in preparations for both venue and city dressing for the event and can’t wait get on site in four weeks.”
-ENDS-
For further information please contact:
Lindsey Taylor, Senior Communications Lead at 2023 UCI Cycling World Championships
E: lindsey.taylor@cyclingworldchamps.com
About the 2023 UCI Cycling World Championships – Glasgow and across Scotland
From 3 to 13 August 2023, the inaugural UCI Cycling World Championships will be hosted in Glasgow and across Scotland. It will be the single biggest cycling event in history, bringing together for the first time 13 existing UCI World Championships into one mega event.
This historic and innovative event will welcome more than 8,000 amateur and elite cyclists from more than 120 countries and crown over 190 UCI World Champions across 13 UCI World Championships, which includes: BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Cross-country Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.
The anticipated global TV audience will place the event in the top-10 most watched sporting events in the world, rivalling the Olympics and Commonwealth Games and placing Scotland on the world stage as a destination for elite cycling and cycle tourism.
Currently the UCI stages annual UCI World Championships in each of its disciplines in different host cities around the world throughout the year. Starting with the inaugural event in 2023, the UCI Cycling Worlds will bring these championships together every four years, the year prior to the Olympics.
The 2023 UCI Cycling World Championships is more than just an event. It will be a catalyst for behavioural change across Scotland by giving everyone the opportunity to experience the freedom riding a bike can bring to their lives. By working in collaboration with cycling and wider partners, it will amplify and unify existing work and activity across health, transport, tourism, and participation.
The event will be delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland with its EventScotland team through 2023 Cycling World Championships Ltd, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative, and distinctive. www.cyclingworldchamps.com
About the UCI
Founded on April 14, 1900, in Paris, France, the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people: as a competitive sport, a healthy recreational activity, a means of transport, and also just for fun. The UCI manages and promotes the ten cycling disciplines of road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials, indoor cycling, cycling esports and gravel. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Racing and BMX Freestyle), two in the Paralympic Games (road and track), and four in the Youth Olympic Games (road, mountain bike, BMX Racing and BMX Freestyle). For more information: www.uci.org
About CSM Live
CSM Live, part of CSM Sport & Entertainment, is an environmental branding, signage and live event company, working across sport, entertainment, retail and brands. Our unique 360 turnkey proposition means we have the capabilities to design, produce in house (at a number of dedicated production facilities), install and deliver globally. We are proud to have worked and continue to do so on events ranging from the Olympics, Football, Cricket and
Rugby World Cups through to Formula and The Ryder Cup, and for global brands such as Amazon Prime Video and Lidl.
About the Scottish Government
The Scottish Government is a principal funding partner of the 2023 UCI Cycling World Championships. Scotland is known internationally as the Perfect Stage for Major Events. The Scottish Government and partners want this event to be a catalyst for behaviour change across Scotland and positively impact on areas such as tourism and participation in sport and active travel.
About Glasgow Life
Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities. Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage. Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, to enhance Glasgow’s mental, physical and economic wellbeing. For more information on our work, see http://www.glasgowlife.org.uk
About UK Sport
UK Sport’s Major Events Programme is projected to invest almost £40million of National Lottery funding through to 2025 to support the bidding and staging of major events on home soil, as well as providing specialist support to organisers. Events are supported not only for their likely performance impact on British athletes, but also to maximise wider sporting, social, cultural, and economic benefits. In addition, UK Sport also invests major event funding on behalf of Government including £9m into the 2019 UCI World Road Cycling Championships and £15m into the 2021 Rugby League World Cup.
About VisitScotland
VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. The organisation’s key objective is to contribute to Scotland Outlook 2030, the national tourism strategy ambition of pursuing a sustainable and responsible tourism agenda. This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement. Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices).
For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/. Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh). For holiday information on Scotland go to www.visitscotland.com. For information about business tourism in Scotland go to businessevents.visitscotland.com. Follow us on twitter: @visitscotnews
About British Cycling
British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number over 150,000. All membership revenue is invested back into cycling.