Global integrated marketing and brand experience agency, CSM, is pleased to announce its partnership with global football management agency, Football Capital.
The partnership will see CSM generate and manage opportunities for Football Capital’s portfolio of clients, including Liverpool and Brazil goalkeeper Alisson Becker, Valencia’s Yunus Musah, Aston Villa’s Wesley Moraes and Lazio’s Luiz Felipe. These opportunities will span commercial partnerships, public relations, marketing, communications, digital strategy and philanthropy.
Joining forces with Football Capital further cements CSM’s credentials in football management, following the establishment of Playerworks CSM, the company’s specialist football division, in 2018.
The agreement will see CSM work closely with Alisson Becker across all commercial and marketing activities to build his personal brand in the build up to the FIFA World Cup Qatar 2022. Since joining Liverpool from Roma in 2018, Alisson has won the English Premier League, the UEFA Champions League, European Super Cup and FIFA Club World Cup.
Tim Lopez, Director – Talent at CSM expressed his excitement about the partnership:
“We are delighted to have teamed up with Football Capital, which boasts an impressive roster of clients in football. Working closely with the Football Capital team, we are looking forward to harnessing our own expertise to help deliver major commercial opportunities for its portfolio of current players. The partnership also provides us with a fantastic opportunity to continue growing our strong profile in football, which made this a perfect match.”
Stefano Castagna, Managing Director of Football Capital, said:
“Football Capital is a worldwide fast-growing agency. Our slogan ‘We Play Everywhere’ reflects exactly who we are, an international agency with players in the four corners of the world. For this reason, the partnership with CSM, an internationally renowned agency present throughout the world, is of strategic importance for us. We want to give the best service to our athletes and ensure that every step of our growth is aimed at reserving the best support and accompaniment for our players, wherever they are.”
–ENDS–
For more information:
Alison Forth, Group Communications Director
Alison.forth@csm.com
07713 741566
Hannah Robertson, Senior Group Marketing Manager
Hannah.robertson@csm.com
07468 755540
Fabian Tadiello, Football Capital UK
fabian.tadiello@footballcapital.com
07867 431593
CSM Sport & Entertainment:
CSM, part of the Chime Challenger Network, is a global integrated marketing and brand experience agency working across sport, entertainment, media and social impact. Driven by a team of 1000+ people in 25+ locations, our purpose is to pursue extraordinary. Connecting with people through their passion points, we build brands, work with rights holders and create live experiences. www.csm.com // Twitter // Facebook // Linkedin // Instagram
Football Capital:
Football Capital is a worldwide football agency, with offices in Italy, UK, Switzerland, Brazil and Argentina and partnerships around the globe. We give our best to help football players achieve their goals and challenge themselves to reach the maximum they can in during their careers, taking care of all the issues off pitch so they can focus on playing football.
