Global integrated marketing and brand experience agency, CSM Sport and Entertainment (CSM), is pleased to announce the signing of leading UK rapper and songwriter, Jay1. The agreement will see CSM manage and generate commercial opportunities for Jay, to grow his brand, particularly in the world of football and fashion.
With two top 20 UK singles under his belt and over 100 million Spotify streams on his debut album “One Wave”, Jay recently partnered with Amazon Music, featuring as one of their breakthrough artists. He also became an ambassador for the American outdoor recreation brand, The North Face.
Jay’s latest single “Curvy”, featuring huge American artist Blueface already has 915K YouTube views on the music video and 1.3 million Spotify streams. His next single is due for release next month and his second album will be dropping in January 2021.
Football is one of Jay’s passions and this month he collaborated with Budweiser Football, interviewing Leicester City FC’s James Maddison about his Goal of the Month, on their YouTube channel. Jay’s song “Flex” also features on the FIFA 21 track list.
Tim Lopez, Director – Talent at CSM said:
“We are delighted to start working with Jay at a hugely exciting moment in his career. His undeniable talent has already seen him break through into the mainstream, and we look forward to helping him tap into his considerable potential. Our role in this partnership is to harness CSM’s experience and expertise in the world of talent management and ensure Jay’s career goes to the next level. We can’t wait to get started.”
Jay1 said:
“It’s great to be working with CSM moving forwards. CSM has vast experience in both music and football which are the two areas I am most passionate about, so it seemed like the perfect match for me. As my music career moves up a gear, I am excited to grow my brand and make my mark on the music and entertainment industries.”
ENDS
For more information:
Alison Forth, Group Communications Director
Alison.forth@csm.com
07713 741566
Hannah Robertson, Senior Group Marketing Manager
Hannah.robertson@csm.com
07468 755540
CSM Sport & Entertainment:
CSM, part of the Chime Challenger Network, is a global integrated marketing and brand experience agency working across sport, entertainment, media and social impact. Driven by a team of 1000+ people in 25+ locations, our purpose is to pursue extraordinary. Connecting with people through their passion points, we build brands, work with rights holders and create live experiences. www.csm.com // Twitter // Facebook // Linkedin // Instagram
