CSM, a global leader in the business of sport and entertainment, today announces a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities.
LaLiga is one of the world’s leading football leagues and the home to some of the most successful clubs such as Real Madrid CF and FC Barcelona. The league also has some of the planet’s most illustrious players including, Cristiano Ronaldo, Lionel Messi and Neymar Jr. With outstanding global reach, LaLiga is watched by over 2.1 billion fans in over 180 countries.
CSM’s appointment by LaLiga represents significant further growth by the group into global football. The group will look to leverage its long-standing experience and expertise in the sport, as well as its world-class network to support LaLiga’s commercial growth, securing long-term partners across a new centralised commercial concept.
CSM will also support LaLiga’s global marketing team as they strive to bring the excitement and values of Spanish football to an even wider global audience.
Javier Tebas, President of LaLiga, said: “These are very exciting times for us at LaLiga and we are thrilled to be working alongside the CSM team. As the best league in the world, with the best teams and players, we strive to attract and work with truly world-class partners. We believe that CSM will be an extremely valuable partner in helping us achieve this vision.’
Zak Brown, Group CEO of CSM, commented: “This is a great partnership and we are delighted to be working with LaLiga. As the appeal and strength of Spanish football grows exponentially across the globe, LaLiga is an extremely exciting opportunity for global businesses who want to engage audiences through the power of football.”
–ENDS–
Enquiries:
Tim Bampton, CMO, CSM
Tel: +44 20 7593 5239
Mbl: +44 7468 714614
Jackie Brock-Doyle, CSM Communications
Mbl: +44 7876 785756
Notes to Editors
About LaLiga
LaLiga, founded on July 26, 1984, it is a sports association comprised of all sports public limited companies and football clubs of Liga BBVA and Liga Adelante involved in professional official competitions at national level. LaLiga aims to promote the image of the competition both domestically and internationally, giving value to all clubs and bringing the best league in the world to fans of every corner of the globe.
About CSM
CSM is a global leader in the business of sport and entertainment and is part of Chime, now owned by Providence Equity Partners. CSM is active in every major sport through world-class services from strategy to execution. The organisation is made up of 14 specialist agencies and operates on every continent with over 800 people across 26 offices in 19 countries. For more information, please go to www.csm.com
Chime is a sport, entertainment and communications group present in six continents, 20 countries and 32 cities. The group comprises CSM in sport and entertainment; the VCCP Partnership in marketing communications; OPEN Health in healthcare communications, public relations and market access; CIE in market research; Good Relations, Teamspirit and Harvard in PR; and the Chime Specialist Group for communications in specialist market places. For more information, please go to www.chimegroup.com
