It’s a second win for the global creative agency after its fifth appearance on the shortlist.
Ear to the Ground scooped the sports industry’s top honour at Evolution London last night, crowning a year of investment, innovation, and impressive growth.
Despite tough market conditions, ten new logos were added to the portfolio, including Bose, JD Sports, 2K, Coventry Building Society, Formula E and Pringles.
They joined the likes of Sony, PlayStation, Coca-Cola, and New Balance in seeing the value of Fan Intelligence®. The agency’s unique model is built on a global network of 11,500+ of the most culturally connected fans. This enables the real-time insight and co-creation that makes for more effective campaigns.
While budgets were cut elsewhere in the industry, Ear to the Ground invested and innovated across all areas of the business. The Fan Intelligence® Network was expanded; AI integrated into strategy; the training budget doubled; and a roster of new creative and digital talent joined the team.
A renewed focus on wellness, inclusivity and neuro-diversity ensured that staff were well looked after throughout an exciting period of growth.
This latest award success confirms that the most exciting, effective and ambitious work in global sport is coming out of Manchester, and is powered by Fan Intelligence®.
