As ESA celebrates its 35th anniversary, join us for a special event where brands and rights holders who have forged a long-term relationship will discuss the advantages of enduring alliances.
Our panel will look closely at the secrets to success and synergy in a long-term sponsorship – reflecting on relationships that have lasted 15+ years – and the benefits to both sides.
In each case you will learn about the evolution of the relationship, the creative journey that both parties have travelled, the importance of shared values and how the partnership has ultimately become an integral part of both companies.
An afternoon discussion in London lasting 90 minutes followed by networking, this promises to be a one-off ESA event – not to be missed!
Global Sponsorship Director, Carlsberg Group
Louise Bach has spent 15 years with Danish brewer Carlsberg working across their portfolio of sponsorship assets including UEFA EURO, Premier League, Arsenal and the long standing partnership with Liverpool FC. As a former professional basketball player, she has a passion for atmosphere, live events and fans.
Eamon de Búrca
Sponsorship Manager, Leinster Rugby
Eamon de Búrca is the Sponsorship Manager at Leinster Rugby. He previously worked at Diageo for over twenty years across a variety of senior sales, business development and commercial roles. During this time, he was also a member of the European Commercial Transformation Leadership team.
In his current role, Eamon is responsible for manging Leinster Rugby’s sponsorship programme. A key focus for the role is to maximise brand and commercial opportunities for Leinster Rugby and all of the sponsors. This includes a number of high-profile organisations including Bank of Ireland, Castore, Laya Healthcare, Energia and Just Eat.
Partnerships Director, European Tour Group
Hannah works on both the DP World Tour and Ryder Cup and has spent over 10 years in global commercial sport – previously working in rugby and at London 2012. In her role at the Tour, she leads and delivers the commercial sponsorship programmes for two of the biggest events – Ryder Cup and BMW PGA Championship, whilst also working with a number of key partners across both. The role she does operates on a global scale, putting on events in multiple countries and dealing with brands across the world
Head of Partnerships, EE UK
An accomplished and driven marketer with over 15 years experience across the full brand marketing mix in Film, Music, Sport and Gaming. Outstanding track record of creating, executing innovative and award winning campaigns and events, including Orange Wednesdays (2 for 1 cinema promotion), UEFA Euro 2012, legendary Glastonbury music festival, XL Esports and EE BAFTA Film Awards. Enjoys challenges, strategic thinking and possesses excellent people skills. Strong results orientated focus. Continuous learner, who is always looking to improve performance and drive excellence in execution.
In 2007 selected as a Marketing Rising Star in Marketing Week.
Head of Sponsorship & CSR, Bank of Ireland
As Head of Sponsorship & CSR for Bank of Ireland, David manages the Bank of Ireland sponsorship portfolio, including rugby partnerships at International, Provincial and Community level. David is also responsible for ‘Begin Together’, a Bank of Ireland programme that supports charitable organisations, artists and community groups. Prior to joining Bank of Ireland, David has broad experience working in Heineken, William Grant & Sons and Kerry Foods.
Events Manager, BMW Group UK
Sophie has over 12 years’ experience in Events Management from where she started working for The London 2012 Olympic Games, then moving across to agency side with her core client being Sky and recently for the past 6 years has been with the BMW Group UK marketing team. She has worked in the Experiential Sports Marketing team starting as an Events Executive and working her way up to Events Manager currently looking after the BMW UK Golf Sponsorship portfolio as well as the Corporate Events for the Sales team
The webinar recording will be made available exclusively to ESA members in our website event resources.
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