The first-ever dedicated arts and culture certificate in sponsorship – The ESA Arts Sponsorship Certificate – is soon to begin, meaning that there is now a very limited time remaining for interested parties to enrol on the course.
Developed in partnership with social enterprise Cause4 via the Arts Council England-funded Arts Fundraising & Philanthropy Programme, this new course will enhance knowledge of how sponsorship works and will assist the arts sector in generating funds from the commercial sector in this much changed environment for corporate sponsorship. The course is aimed primarily at arts sponsorship and fundraising professionals, arts and culture practitioners and those fundraisers with aspirations to work in the arts.
The ESA Arts Sponsorship Certificate will run for three months (12 weeks), and will be facilitated via a web-based distance-learning platform. It will be supported by several evening seminars where leading industry figures will reinforce and demonstrate the content that is available via the course syllabus.
Full details of the ESA Arts Sponsorship Certificate are on the ESA website at http://sponsorship.org/arts_certificate/home/ where people can register their interest and/or download an enrolment form.
ESA Chairman, Karen Earl, said, “We’re delighted to be working with Arts Fundraising & Philanthropy and Cause4 to bring this new online qualification to the arts sector of the sponsorship industry. The Certificate follows the success of the ESA Diploma launched four years ago. This online course is ideal for those already working in the arts who want to expand their knowledge and are willing to learn in their free time.”
Michelle Wright, CEO of Cause4 said: “The ESA Arts Sponsorship Certificate will provide the tools for those in the arts and cultural sectors to develop stronger partnerships with business and to attract and develop wider income streams via effective commercial partnerships. It will equip practitioners with more confidence and resilience and enable them to form more effective and mutually beneficial commercial relationships. The learnings gained from ESA having run the more in-depth Diploma have proven extremely beneficial in the way that we’ve structured this Certificate bespoke for the arts sector and to adapt to a much-changed commercial environment.”
ESA Arts Sponsorship Certificate Director, Peter Raymond, added: “Our aim is to create a new, must-have qualification for those practitioners in the Arts that deal with commercial relationships. Undertaking the Certificate will provide vital learning for all those wishing to know how to make sponsorship an integral part of a successful business model. We are confident that this new venture will prove as successful as the ESA Diploma which continues to go from strength to strength.”
Arts Council England’s Director of Philanthropy, Clare Titley, welcomed the launch of the ESA Arts Sponsorship Certificate: “The world of corporate sponsorship is changing and arts and cultural organisations need to adapt to move forward. We’re delighted that through our support of the Arts Fundraising & Philanthropy programme, people working in the sector will now be able to access this highly respected course and develop their skills and confidence in order to continue successfully building partnerships with business. ‘Arts and culture in this country thrives on a mixed funding model of earned income, donations and public investment, and all these elements need to be in place for arts and culture to succeed.”
The development of the course has benefitted from funding from Arts Council of England via the Arts Fundraising & Philanthropy programme.
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For further press information, contact the ESA Office on
+44 (0) 20 8390 3311.
Notes for editors:
ESA
The European Sponsorship Association (ESA) exists to inspire, educate and raise standards within the sponsorship and wider marketing industry. As a membership association, ESA’s vision is to encourage consumer engagement through effective multi-channel marketing. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Excellence Awards, all have these goals as their core objectives. ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers. www.sponsorship.org
Cause4
Cause4 was set up as a social enterprise in May 2009 to support charities, social enterprises and philanthropists in development and fundraising across the charity, arts, sports and educational sectors. Cause4 seeks to be a modernising influence and leader within the charitable sector, offering relevant, contemporary solutions for charities and social enterprises at a time when more creative, entrepreneurial approaches are much needed. The organisation works in three main areas: strategy and fundraising, philanthropy and enterprise development and is the main delivery partner for the Arts Council England-funded Arts Fundraising & Philanthropy Programme. www.cause4.co.uk
Arts Fundraising and Philanthropy
The Arts Fundraising and Philanthropy Programme will help to transform fundraising across the arts and cultural sector. The Programme was the result of an Arts Council England commissioned grant and has been developed and is led by the Arts Fundraising and Philanthropy Consortium. Consortium partners are Cause4, the DARE Partnership of Opera North and the University of Leeds and the Arts Marketing Association. Over three years the Arts Fundraising and Philanthropy Programme is delivering a collaborative series of training, traineeships, coaching, digital skills and innovative practice. Working with trustees, leaders, senior managers and emerging talent the Programme seeks to inspire, coach and resource people at all levels of the arts and cultural sector and ensure the training and development of a professional arts fundraising workforce. www.artsfundraising.org.uk
Arts Council England
Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country. www.artscouncil.org.uk
Nelson Croom – online provider of the ESA Arts Sponsorship Certificate
Nelson Croom is a leading publisher and developer of award-winning online learning for professionals. For some 15 years, the company has been developing online qualifications, CPD courses and general professional development, putting the learner in charge of their learning experience. Nelson Croom offers a state of the art, hosted technology that provides a learning environment, learning management tools and a content management system. www.nelsoncroom.co.uk