Dixons and Carphone Warehouse’s £3.8bn merger in 2014 meant they had a diverse work force of over 43,000 that urgently needed uniting. Dixons Carphone’s tightly targeted sponsorship of the Race to the Stones ultramarathon has already met multiple CSR objectives and instantly showcased the new company’s values. The partnership has already seen hundreds of employees walk, jog and run 100km along the oldest path in Britain getting them healthier, raising thousands of pounds for charity and having a clear impact on employee engagement.
