Waldorf Astoria (WA) partnered with Goodwood Festival of Speed for the first time in 2017, showcasing WA as the provider of Unforgettable Experiences from A Taste of Waldorf Astoria to Driving Experiences in partnership with Lamborghini. The Goodwood Festival of Speed is the largest motoring event in the world – bringing together 200K enthusiasts over 4 days to see an array of automotive marvels in action.
The sponsorship had a 3 pronged approach:
- VIP: Cut through automotive activity by presenting Waldorf Astoria afternoon tea in VIP hospitality
- Experiential: Waldorf Astoria Driving Experiences in partnership with Lamborghini
- Brand exposure: Event branding
