AIG Ireland has a proven track record of backing both men’s and women’s sports equally through its sponsorship portfolio in Ireland.
AIG is a sponsor of the award-winning and ground-breaking 20×20 campaign which aims to increase participation in, attendance at and media coverage of female sport by 20% by the close of 2020. As part of its 20×20 activation AIG ran the Show Your Skills competition for females of any age and level, which lived almost entirely on social media.
The response, engagement, quality and volume of UGC entered and posted across our channels, and the fun and spirit of entries blew us away and smashed the objectives of the campaign.
AIG activated, supported, promoted and drove this campaign across its digital and social media channels with a range of activity such as regular promotional videos, digital skills content, animations, daily posts, reposting UGC entries, winning entries and montage videos showcasing the best of entries.
Results were as follows and all these results far exceeded the set targets:
- Over 30,000 unique visitors to AIG ‘Show Your Skills’ entry page (target 10,000)
- Over 3,000 entries across the campaign (Target 600)
- Over 500 campaign videos, content pieces and posts to promote (target 200)
- 19m impressions (target 5m)
- 13m reach (target 3m)
- 4.4m video views (target 1m)
- 1.9m engagements (target 500k)
- Over 2,000 new social media followers (v 500)
- AIG brand objectives also met and surpassed
