Drive Show is the first drive-in theater in Russia and Europe. This project first appeared in St. Petersburg, Russia, in 2020 – at a time when the whole world plunged into the lockdown.
For several months people were separated from society, distant from any routine communication and public entertainment.
In a world where safety and social distance made it to the top order of preference the new idea was born. The idea of something that brings a new kind of entertainment to the new reality with COVID`19.
The drive-in theater allowed to push the boundaries of the stage and transfer the action within arm`s reach in order to create a new experience beyond compare.
The Drive Show was created by the show-space Leningrad Center and autodrome Igora Drive. It was prepared in just 2 weeks. The idea of the project was based on a circumstance and it is to provide every spectator with a safe entertainment time in their car.
The idea of Ethical Response to COVID-19 was brought to life to break the tension caused by the total lockdown and help people to go through this rough time with some positive emotions.
Moreover, the Show provided every spectator with a safe entertainment time in their car and created a possibility to stay in touch with art scene and society with social contacts reduced to a minimum.
We understood that thousands of our guests dreamed of a happy holiday outside and that`s how we managed to surprise them.
