Irish owned, yet global leader in consolidated global payroll solutions, Immedis, is proud to support two of Ireland’s most respected golfers, Shane Lowry and Stephanie Meadow as global brand ambassadors to the company. Having started from scratch as a start-up in just 2016, the now international payroll solution employs over 400 people in over 150 countries. The Immedis Platform provides a unified view of global payroll operations, real-time data analytics, and advanced reporting capability, while ensuring legislative compliance and data security. Immedis’ deep integration capabilities with HCM and finance providers, dramatically simplifies multi-country payroll obligations. Immedis was founded and is majority owned by the Clune Tech Group. The strategic sponsorships with homegrown, Irish golfing talent who regularly compete on the global stage, have resulted in an extremely clever way for the business to tactically reach their target audience in billions of homes worldwide.
Without funding for a sustained global above the line marketing campaign, the execution of the ambassador partnerships acted as key early marketing tactics to increase brand awareness, profile, and affinity of the business among the key target audience across the globe. After a carefully considered selection process, Shane Lowry was chosen as brand ambassador after proving to be a perfect fit for the brand in terms of target audience and bullseye global reach amongst the target demographic. Once the results were proven, Stephanie Meadow was later signed on as an Immedis athlete, building on Immedis’ affiliation with golf. Both players live Immedis’ core values.