Overview
Indeed Ireland, became proud partners to Team Ireland for the Tokyo 2020 Games in 2019. The partnership brought to life #TalentUnleashed which shone a light on Irish athletes, their untold skills and showcased the commitment and hard work that often goes unnoticed. This sponsorship embodied Indeed’s commitment to giving Irish talent the best opportunities, and created significant brand awareness and positive sentiment, for both Indeed and Team Ireland.
Approach
The #TalentUnleashed campaign created a unique voice for Indeed to champion Team Ireland by supporting the athletes in a way that no other brand could. To achieve our goals, we implemented an omni-channel campaign, that simultaneously drove awareness of both Indeed and the Team Ireland partnership. To achieve scale and presence, we used seven key pillars of communication including: the partnership launch, ongoing ambassador activity, paid digital, organic social media, Career Coach programme launch, athlete mural reveal, and Ad-hoc/reactive PR. Whilst doing so, we garnered positive engagement, and brand affinity through truly unique, impactful, and inspirational #TalentUnleashed storytelling. Through our partnership with three carefully selected Indeed-Team Ireland ambassadors (Natalya Coyle, Rhys McClenaghan & Sanita Puspure) and overall partnership activations like Career Coach; we effectively kept Indeed and the #TalentUnleashed campaign front of mind in the run up to the Games, driving brand awareness and recall amongst our target audience.
Results
In total, this represented an overall campaign reach of 170,058,438 plus over 96,690,000 impressions on #TalentUnleashed across digital.
