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AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

Infosys & Roland Garros 2021: Undistance Campaign

Technology exists, to unite. To dissolve boundaries. To immerse us and amaze us. When Roland-Garros 2021 was played under challenging circumstances, the need of the hour was to #Undistance.

For Infosys, this meant bridging the gap. Between dimensions and culture with a 3D art museum, and the world and the clay with insights in an immersive 3D court. Between the athlete and the victory with AI video analysis, and the insight and the story with AI-assisted journalism. Between the sport and experience with Alexa commentary, and action and emotion with AI serving the highlights.

With game-changing technology platforms and experiences across six themes, Infosys brought 10,000 people to Paris virtually with the 3D Art Museum on the first day of the tournament itself. Over the next 21 days, we brought 5.76 million fans closer to live match insight. With a 70% increase in AI Videos consumption, we brought players closer to victory and 870K fans closer on the app. Beyond the court, AI served 489 infographics and 12 shots of the day on publications and broadcast portals. Enabling everyone to get closer to the outcomes they were seeking by using technology to #Undistance. To help them experience the next.

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