LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2025 ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe
        • Photos
        • Partners
        • Judges
        • FAQ & Dates
        • Rules of Entry
        • Ceremony
      • Previous ESA Awards
        • Previous Winners
        • Case Studies
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • ESA Sponsorship Trends
    • Sustainable Sponsorship
    • Premium Resources (€)
    • Policy Papers
    • Event Resources
    • Suppliers
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Introduction to Sponsorship
      • ESA Leaders Programme
    • Jobs
    • Careers advice
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

Full speed ahead with an AR lens on Snapchat

With an AR lens and a famous sports star, we made Generation Z play with an insurance company for more than 11,000 hours.

Young people who practice driving become safer drivers and less prone to accidents.

Positioning our brand early in the customer lifecycle builds customer loyalty. Car insurance is one of the first insurances you buy and the start of a customer relationship. Our practice driving app “L” is the most important customer recruitment tool for young car owners.

We used our sponsorship with one of Norway’s most popular sports stars combined with Snapchat advertising. Our objectives were to create awareness, engagement and affect behavior through download and use of “L”.

Snapchat is the social media the Gen Z are most engaged with. In collaboration with Snapchat, we created a playful, interactive AR-lens, where young people could test their knowledge related to road safety. The AR-lens was combined with a fun quiz related to the exam they would have to pass, to obtain a driving license. The AR-lens was easy to share and challenged friends to compete.

We wanted to position Gjensidige amongst the young, who soon would choose their first car-insurance. The campaign exceeded all expectations – with fantastic results on all goals!

Tremendous engagement and reach increased the awareness of “L”, many new downloads and increased usage. It was also a success use-case for Snapchat. On top of that, the campaign aggregated a calculated sale of close to €2 million!

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2025 European Sponsorship Association · Return to top · Log in