At the beginning of 2022, Just Eat was the dominant player in the Irish Food Delivery sector, but they were facing a challenge. The brand had a perception issue around their quality restaurant credentials, resulting in the steady decline of their main brand metrics amongst 18-34 year olds, particularly in Dublin.
Building on the brand’s global DNA, Just Eat Ireland showed how utilising two local sponsorships, Leinster Rugby and the Just Eat Takeaway Awards, unified by amazing talent, can change perceptions and deliver tangible business results.
