As Norway’s largest cooperative housing association, and the largest property developer in the Nordics, OBOS wants to do more than build houses. OBOS seeks to fill every room and space with joy, good experiences, and tightknit community – improving the life in and around the homes we build. We believe that a city with a rich cultural scene increases the quality of life, making it a better place to live.
The idea behind the event, OBOS på Operataket, was to give the people in Oslo the opportunity to enjoy a fantastic concert, while also contributing to the cultural scene and raising funds for instruments, uniforms, and activities for children.
Through our sponsorship with the Norwegian Opera & Ballet (DNO&B), we have access to one of the most amazing venues in Norway. The audience can enjoy the concert from the roof of the opera house, while the stage floats in the Oslo fjord with well-known artists and bands.
Facts:
- 8500 tickets sold
- Increased our social responsibility in the community
- Improved positive brand awareness and reputation
- 75% of the respondents knew the ticket revenue went directly to projects for children
- 96% of the attendees said they would like to attend the concert next year
This is a successful combination that makes for a rich cultural life. Not only does it fill the city with joy, good experiences and brings the community together, but it also makes it a good place to live.
