MKTG Sports + Entertainment has been created to help brands engage with their consumers as fans. We’re experts in understanding the fan mindset and then helping brands connect with them through sponsorship.
In short, we help brands move at the speed of today’s sports and entertainment fans.
Critically, we’re only paid by brands for our time – we don’t represent any properties or talent on a commission basis. This allows us to stay neutral and give our clients honest answers.
In 2023, MKTG were proud to help Cadbury launch their first ever all-female sponsorship campaign, leveraging the excitement and anticipation of the FIFA Women’s World Cup as a key driver for success. This campaign delivered more than 15% net revenue growth YoY.
We’ve continued to deliver on FedEx objectives across UEFA Champions League and Super Cup partnerships, spanning all four service lines of our business: Consultancy, Content & Comms, Guest Engagement and Insights and Analytics.
We’ve made 7 permanent new hires and 2 FTCs, ensuring we make a concerted effort to hire from diverse backgrounds, and not always from sports and entertainment to allow for varied thinking and fresh ideas.
We’ve launched employee engagement initiatives such as ‘Curiosity Conversations’, ‘Curiosity Council’ and ‘MKTG Power Hour’.
As a business we’ve continued to invest heavily in our insights and analytics capabilities to help us understand fans better than ever before. This is all through our new partner company Dentsu Sports Analytics, helping brands and properties Understand Fans, Assess Value and Measure Impact.
