At Right Formula, our purpose is to be invaluable to our clients. We have guided the largest global institutions in their sports marketing investments and delivered multi-award-winning campaigns that captivate audiences.
We recently won a competitive pitch against the biggest marketing agencies in sport to activate THG’s significant, multi-year deal with Williams Racing, and this is a testament to our progress this year.
This year, we have activated for multiple other new clients in Formula 1, Formula E, golf and rugby, including NTT Data, Genesis, Oracle, Qatar Airways and Cato Networks.
Right Formula helps brands harness the power of sport with our 360-degree approach. As an agency, we guide brands through the commercial aspect of partnering with a team, athlete, or sports property, then activate their partnership with our services, including communications, events, hospitality, content, creative design, digital, sustainability, strategy, and research.
Right Formula’s work is always guided by clients’ desired outcomes and their target audiences’ passions. Our formula revolves around four key areas of work:
Partner Identification & Evaluation: Applying our proprietary methodologies and tools to identify suitable platforms and approaches for each brand’s objectives.
Strategy Setting: Defining the best approach to maximise the performance of the partnership and plan activation delivery.
Activation Delivery: Delivering purposeful activation initiatives guided by our rigorous strategy process, ensuring that we achieve set objectives.
Reporting & Evaluation: Real-time results against KPIs and regular recommendations to enhance performance throughout the activity.
