WeAreFearless was born to solve problems for clients in a bolder way, always backed up by solid evidence. Over eight years on, we continue to stay true to our Boldness with Backup promise, constantly nurturing the two forces that power our work: creativity and science (whether that’s psychology, neuroscience or marketing science).
A challenging economic climate across the market saw us doubling down on this key differentiator.
We were bolder and more experimental – we sponsored Europe’s first LGBTQ+ football club Hackney Women’s FC and put solutions in place to help future-proof their existence, whilst learning a humbling amount about the realities of grassroots women’s football. We put these learnings back into our work for VISA Europe, helping rethink how they substantiate their mission around inclusion through their sponsorship of women’s football. We included expanding our Cultural Studio to include creators within sports & entertainment.
We broke new ground – we created our first purely B2B work for SaaS operator TeamViewer, breaking the conventions of the category to create an emotion-led campaign that has since been elevated into a global brand campaign. We partnered with Loughborough University to research stereotypes around motherhood impacting women in sports.
We were a louder voice in the industry, advocating for principles we believe in. That approached correctly, sponsorship can be a platform for good in society and help businesses deliver their ESG commitments. That sponsorship should lean on neuroscience to improve its creative effectiveness.
