Insurance. Not exactly a sexy product. Yet, as a direct insurer, we reach more than 1 million people in Belgium. That’s right, that dot on the map with 11.5 million inhabitants. How do we achieve that? We are there whenever there’s something to be experienced. With Ethias On Tour, we sponsor a wide range of events which allows us to reach people of all ages and backgrounds through storytelling and human interest. We seek them out in their environments and offer them engaging and recognisable content. Our brand ambassadors, cyclist Wout van Aert and former judo world champion Matthias Casse, are inspiring, incredible champions who are down to earth.
Our campaigns align with our mission, vision and values as an insurance group. Because we are 100% human. We are close to our customers and pride ourselves on personal service in good times and times of crisis. And that is appreciated by our audience, which unerringly distinguishes between genuine and insincere. Our numbers don’t lie. In the space of a year, the number of people following us on Instagram rose from 6,901 to 11,227, with an interaction ratio of 5.36% compared to the benchmark of 1.2%. This puts Ethias On Tour far above other Belgian insurers, where the average number of followers is 4,500. Moreover, our newsletter now has 21,700 subscribers.
We can say we have a strong connection with our followers. We’re creating a warm Ethias community. And we’re immensely proud of that!
