The Marriott Hotels Suite of Dreams – a once-in-a-lifetime opportunity for a devoted fan of Manchester United to win the chance to spend a night at the club’s iconic Old Trafford stadium in a suite transformed into a Marriott Hotels guest room, made possible by an exclusive partnership between brand and club.
To launch the contest, we created a video that brought together a group of beloved Manchester United Legends and First Team players to replicate activities synonymous with the Marriott Hotels iconic brand and the winner experience weekend, all done with a tongue-in-cheek tone and showcased in promotional contest launch content.
From VIP chauffeur service courtesy of Club Ambassador Bryan Robson to a warm welcome at reception by First Team player Casemiro, a run in with Club Legend Wes Brown in the spa, and room service delivered by Captain Bruno Fernandes – fans could imagine themselves living this exceptional fan experience.
The Suite of Dreams contest embodies the partnership, providing an inimitable offering for Manchester United fans while integrating the world of Marriott Hotels with the club at its spiritual home.
This content achieved extraordinary success, creatively leveraging our partner rights to establish a unique tailored proposition. We harnessed the formidable reach of Manchester United’s social media platforms to amplify it with minimal media expenditure.
Our contest launch content took centre stage, driving 46,000 contest entries, generating over 9.2 million impressions, and amassing an impressive 7.2 million video views, all achieved with a frugal media investment of under $50,000.
