SSE Airtricity (SSEA) has been harnessing wind energy for the past 25 years, providing cleaner, renewable energy for homes and businesses across the country. We want to help customers and communities create a cleaner, greener world. Since 2017, we have been a proud Sustainability Partner to Dublin Zoo, and we always look for ways to show our belief that small changes can have a big impact. Dublin Zoo shares this belief and together we have a common goal: to inspire new generations to love the natural world and make greener choices to protect it.
We previously created ‘The Eco Explorers Club’, which was one of the most successful programmes in our partnership. To take it further and keep growing together, following our common goal, we used research findings to design our next campaign and create a new character, Pookie, aimed to boost our sponsorship of Dublin Zoo and encourage families to discover the world around them.
We ran this content campaign both online and throughout Dublin Zoo culminating in a magical event which used cutting edge technology to bring Pookie to life and help children learn about sustainability topics through live interaction. The campaign was a success and reinforced how SSEA is different from others in the market and adds value, including the benefits of the SSE Rewards programme.
