After taking over the Official Bank Partner designation from HSBC, a Wimbledon partner of 15 years, Barclays had to play a perfect game to drive awareness and create an impact in year-one.
From sub-branch under Centre Court to on the Umpire Chair – our aim was to connect customers, clients, colleagues and important the community to innovate and power opportunities through sport.
For customer it was all about heightening their Wimbledon experience with plenty of rewards to improving their experience of The Championships. free strawberries and cream, in-ground activations, and deepening their connection with the brand.
For clients, we offered money-can’t-buy access and opportunities at the most sought-after tennis event in the world, entertaining high-value partners from the bank’s global business in an unforgettable way.
For the community, we demonstrated our commitment to the next generation through the largest ever annual Partner donation to The Wimbledon Foundation and launched new initiatives to support disadvantaged youths both in the UK and US.
And for colleagues, we engaged over 8,000 staff in the partnership with bespoke programming and rewards throughout the Championships.
We partnered with Frances Tiafoe as an ambassador to your partnership, highlighting our shared ambition to create opportunities for all through sport.
In the first year of our partnership, we demonstrated Barclays and Wimbledon are Game, Set, and Perfectly Matched.
