Innovating, strategically building a robust infrastructure, prioritising long-term consistency over short-term gains – a story familiar to both OKX and Manchester City Football Club.
On the surface, this partnership may seem like every other crypto brand’s foray into sport. But ‘on the surface’ is exactly what this partnership isn’t about. OKX and Manchester City’s partnership was incepted and has thrived because it was founded on executing innovative activations and campaigns that add value for a passionate, global fanbase.
Whilst crypto may still seem like a ‘phase’, OKX has spent time curating a platform that is built for the future. When it was time to explore new realms, football and Formula 1 were identified as key opportunity sectors, which resulted in the careful selection of the best partners that aligned with, and empowered, OKX’s vision.
Starting as Official Training Kit Partner of Manchester City before upgrading to Official Sleeve Partner, OKX has leveraged their rights packages with great success. Latest data from fan surveys shows 22% have brand awareness, 61% have brand affinity, and 63% are more likely to consider OKX the next time they use a crypto wallet.
From educating novice fans about the world of Web3 through player content and unique activations in the metaverse and running campaigns with AR and AI as the driving forces to engage meaningfully with international audiences, this partnership has delivered significant, tangible exposure for OKX across fanbases worldwide.
