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AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
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Serbia – JAFFA CAKES OLYMPIC TEAM SPONSORSHIP

In the pursuit of greatness, love and support become the wings that carry us higher. Through the heartfelt bond of father and daughter, Dragutin and Angelina Topić, Jaffa Cakes invites us to believe that with unwavering dedication and love, the sky is the limit.

Jaffa Cakes, Serbian beloved biscuit for nearly 50 years, wanted to celebrate its journey that has inspired generations. When such a brand sponsors the Serbian Olympic team, it is an opportunity to stand out and tell a compelling story – of a father and daughter, a champion and his protégé, a legend and a rising star – a tale of endless support that transcends obstacles to reach Olympic heights.

As a proud sponsor of the Serbian Olympic team, for the fourth consecutive cycle, Jaffa Cakes tells the powerful and emotional story. By aligning with Olympic values, the campaign resonated emotionally with consumers of a broad target audience, reinforcing Jaffa Cakes’ long-standing reputation for trust and loyalty.

This campaign isn’t just about biscuits; it’s about the shared journey, the passion, and the Olympic spirit that fuels every dream, uniting hearts and inspiring triumph.

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