NET-A-PORTER’s partnership with the Victoria and Albert Museum’s (V&A) exhibition ‘DIVA’ delivered a unique platform to elevate NET-A-PORTER’s work to empower and celebrate women and expand brand awareness to new audiences. DIVA was the V&A’s first exhibition to celebrate the extraordinary creativity of a range of iconic performers. By sponsoring the exhibition NET-A-PORTER aligned with the V&A brand on a subject they actively champion, securing multiple opportunities to engage with loyal clients and cultivate new relationships.
NET-A-PORTER sought a platform to amplify the storytelling of incredible fashion for incredible women, a key pillar for the business since its inception in 2000, celebrated annually with NET-A-PORTER’s ‘Incredible Women’ series. NET-A-PORTER was attracted to the exhibition narrative exploring different generations of performers, shifting feminist views, ideas of gender and sexuality, and show-stopping fashion moments, offering the opportunity to connect and speak to Incredible Women consistently and authentically throughout a 12-month period. A partnership with the V&A, a respected fashion authority, elevated NET-A-PORTER’s brand perception, authentically aligning the two brands and highlighting NET-A-PORTER as a premier luxury fashion destination to a broader audience.
The DIVA exhibition sponsorship effectively addressed NET-A-PORTER’s business needs and achieved significant impact through a well-rounded, multi-channel marketing campaign and on-site activations. The execution was aligned with both brands’ values and long-term benefits include heightened brand recognition and cultural association with empowering women, and hosting opportunities for clients, ambassadors and staff.
NET-A-PORTER believe it’s the blueprint for all their partnerships moving forward.
