2024 has been another exceptional year for our business. Dentsu Sports International (DSI) stands apart through our commitment to understanding today’s digitised, diverse and demanding fans. We know that brands need to move at tomorrow’s pace, which is why we’ve restructured our approach to be purely fan-led, driven by our ethos of helping brands move at the speed of fans.
This fan-first approach powers everything we do.
It’s this way of working that has led to major milestones, like delivering VISA’s first major sponsorship in over 15 years with the VISA Cash App Red Bull F1 team. By keeping fans at the core, we create partnerships that resonate, connect and drive success in meaningful ways.
We’ve elevated our insights offering, surveying over 10,000 fans worldwide to uncover the core motivations and behaviours behind fandom. We’ve also invested heavily in exploring what drives and retains fandom in key markets through our 10 C’s of Fandom report. Furthermore, we released a Trends Report, highlighting five key trends shaping the industry.
We also launched Future FWD, a program designed to engage Gen Z, providing young people that crucial first step into the industry. Alongside this, we’ve continued to drive meaningful change across sustainability, diversity and inclusion, making positive strides towards our targets.
Our commitment to innovation and understanding fandom resulted in a remarkable year of growth, from revenue to client satisfaction to staff engagement, and we’re just getting started. With a relentless drive for progress, we have no desire to slow down.
