Amid the emergence of the “New Communications Economy”, a shifting landscape of consumer behaviours, we know there is a direct correlation between cultural relevance and brand growth. We believe that sponsorship provides the shortcut to cultural relevancy, leveraging consumer passions to inject meaning into a brand’s relationship with target audiences. Therefore, EssenceMediacom Sport & Entertainment’s goal in 2024 was to embed our clients in culture to enhance, not interrupt, the consumer experience.
Through our unique positioning and integrated teams across creative, data/tech, media, content and a “people first” approach – from strategy through to execution – we have accelerated growth for our people, clients and the agency. Alongside our day-to-day award-winning work, we invested in critical areas that make a difference, as well as focusing on rapidly growing industry developments – be that the influence of AI, the exponential growth in gaming / esports, the ever-increasing importance of women’s sport, or factors that are as important as ever to our clients and society, such as sustainability, diversity, equality and inclusion.
We are focused on building the most diverse agency, continuing to live and breathe our mantra of “People first, better results”. This enriches the work our people undertake for a wide variety of clients across sport, entertainment, music, gaming and film – including eBay, Toyota, Lexus, Sky Broadband, Mars, Google and many more.
All of which has resulted in another transformational year of growth for our agency built on many standout client partnerships.
