Havas Play has worked with some of the largest sports properties and events over the past year, with the Rugby World Cup, Olympics and Euros being a handful of the work delivered by Play teams around the world. But at the other end of the spectrum, we are starting to move the dial by introducing clients to new opportunities, such as the creation of the Gange Kinare music festival, creating an event highlighting the importance of the River Ganga, providing brands a real opportunity to invest in sponsorship opportunities to drive local change and engagement. We have helped clients navigate the ever-changing sponsorship landscape, on a truly global scale – ensuring we have remained an impartial consultant allowing brands to find the right opportunities, at the right price to drive the most meaningful business and brand results at the same time. We continue to be a trusted partner for our clients in this space, building a global network that provides a wide variety of opportunities for our clients to access, from the biggest to the smallest events around the world, always ensuring that everything we do is through the lens of helping brands play at the heart of culture and people’s passions in the most creative and authentic way possible.