The sponsorship industry is evolving rapidly, and Teneo Sports Advisory is at the forefront, working to turn challenges into opportunities for industry growth and brand and rightsholder impact.
We believe we’re the European agency of the year because:
- We’re Research & Data-Driven – We use AI-powered tools, like our game changing partnership with Evidenza, to refine strategies and deliver impactful sponsorships.
- We Elevate Sponsorship to the C-Suite – We engage with c-suite executives to counter perceptions of sponsorship as a ‘nice to have’ and promote is as a business-critical driver.
- We’re Expanding Internationally – In 2024, we expanded our services to France, Germany, and the Netherlands, strengthening ability to tackle multi-market briefs.
- We’re Pioneering Value-Based Pricing – Our European pricing committee ensures sponsorship strategies reflect true business impact, not just time input.
- We Champion Social Good – From supporting women’s sports through the Teneo Accelerate programme to offering financial advisory for distressed sporting organisations, we believe in using sponsorship to drive societal change.
- We Strengthen Rightsholder Capabilities – We help rightsholders adapt to market demands and grow their revenue potential.
- We Prioritise Our People – We invest in our team’s development, fostering a people-first culture that drives innovation and high performance.
We are by no means the finished article, but we are working really hard to do great work for our clients, to reward our people and grow the industry.
