GIANTX, a leading esports organization, faced a critical challenge—an over-reliance on unpredictable competitive outcomes. To achieve sustainable growth and attract new sponsors, they launched GXLEAGUE+, an educational social media format. However, GIANTX needed more than just content; they required precise measurement and insights to optimize content performance, enhance audience engagement, and drive sponsorship value.
Partnering with Shikenso Analytics, a leading AI-powered sponsorship analytics provider with deep esports expertise, GIANTX was equipped with comprehensive tracking and real-time insights into social media metrics, brand exposure and media value. This data-driven approach allowed GIANTX to adjust content strategies, maximize sponsor value, and continuously improve campaign performance.
The impact was clear: a 41% growth in follower, a 269% surge in media value, and 17 new sponsorship deals, including partnerships with KitKat, EE, and Samsung. With Shikenso’s advanced measurement capabilities, GXLEAGUE+ transformed into a predictable, data-backed sponsorship engine, enabling tailored sponsorship packages that maximized partner value. This approach significantly reduced reliance on competitive outcomes while driving sustainable, long-term value for both GIANTX and its sponsors.
By leveraging Shikenso’s analytics, GIANTX has set a new standard for how esports organizations can use data to unlock growth, ensuring both audience engagement and commercial success.
