All To Play For aimed to raise awareness of how small, everyday actions can contribute to tackling the world’s water challenges and demonstrate the positive impact of adopting new behaviours.
Leveraging a key moment in time for the United Nations global sustainability goals, All to Play For delivered an inspiring call to action, provided avenues for fans to learn more about Earth’s most precious resource and facilitated opportunities for fans to demonstrate their own water actions through submissions of user generated content on a bespoke landing page (alltoplayfor.com).
The campaign delivered real impact with over 5,000 submissions of water positive UGC and over 50,000 users visits to a Water Play Book containing actions readers can take to live more water responsibly.
In a post-campaign survey of over 60,000 users, 90% said they would take action to save water because of the campaign with 73% stating they are more aware of the need to save water as a consequence of the campaign.
