Flogas’ sponsorship of Team Ireland for the 2024 Paris Olympics was a strategic initiative aimed at enhancing brand awareness, fostering customer engagement, and aligning with corporate social responsibility (CSR) values. The campaign included high-visibility marketing efforts, media partnerships, and internal engagement strategies. Brand ambassadors; athletes Ciara Mageean, Jordan Conroy, and David Gillick, helped increase media attention through events and the online series The Energy Behind. Initially planned for YouTube, the content’s success led to a national deal with Virgin Media, enhancing reach.
The sponsorship also featured a B2B Olympic Breakfast series across multiple cities, connecting Flogas with business partners and stakeholders. Employee engagement was prioritised through an internal staff challenge, where workers participated in activities promoting the company’s Olympic journey. These initiatives helped integrate the sponsorship with both external customers and internal teams.
The campaign’s results were significant. Flogas exceeded customer acquisition targets, gaining 6,500 new clients, surpassing their goal by 30%. Brand awareness increased by 26%, with media coverage, social media campaigns, and the docu-series driving visibility. The campaign’s reach extended to 407,000 viewers on Virgin Media and resulted in Flogas being the most recalled sponsor during the Olympics. Stakeholder engagement was also strong, with positive feedback from both business and internal audiences.
Flogas’ approach, which emphasised community involvement, emotional storytelling, and cross-channel engagement, created lasting value, positioning the company as a committed supporter of Irish sports and communities.
