Heading into a critical growth phase, TritonLake needed to expand its global presence and cultivate new client relationships. The title sponsorship of the Ireland Men’s and Women’s Sevens teams provided the ideal platform, aligning with the brand’s values of high performance and global ambition.
The campaign had ambitious objectives: host 50 clients across seven World Series locations, onboard four new clients, and elevate the profile of Ireland Sevens in an Olympic year. The “TritonLake Perform” platform, emphasising high-performance insights, was created to achieve these goals.
A multi-faceted marketing communications strategy was implemented, utilising player-focused content like the “Pathways to Performance” video series, the “TritonLake Perform” podcast featuring guests from the business and sporting worlds, and a strategic media partnership with The42.ie.
Results exceeded expectations. TritonLake hosted 110 individuals, secured seven new clients, and significantly increased brand visibility. Instagram following doubled, earned media reached over 259,000, and content garnered over 141,000 views.
Building on this success, TritonLake plans to elevate hospitality offerings, create more integrated sport and business experiences, and leverage player influence to further solidify the partnership’s long-term impact, driving continued global growth and mutually beneficial success.
