In 2024, Liberty Insurance rebranded to RedClick — a bold reinvention in one of Ireland’s most emotionally disconnected categories. With trust in insurers at an all-time low, RedClick’s mission was clear: make people feel something again.
The brand identified dublinbikes as its perfect sponsorship platform — visible, sustainable, but impersonal. To transform this static asset into something human, RedClick partnered with world-renowned street photographer Christopher Ward (@ModelStrangers), known for capturing real people and raw emotion.
Together, they created Shared Streets — a talent collaboration turning city streets into storytelling spaces. Every post told a human story: real dublinbikes users, photographed candidly, sharing their journey through the city. No scripts. No staging. Just people being seen.
Ward’s authenticity became RedClick’s emotional bridge to the public. The campaign delivered over 5.1 million organic impressions, 100% positive sentiment, and a +12% lift in brand awareness in Dublin.
“Shared Streets” proved that a single talent partnership, executed with empathy, can transform perception in a low-interest sector. Through the eyes of one artist, RedClick turned a rebrand into a movement — showing that insurance can protect more than policies; it can protect human connection.
