In 2025, the BAMA Alpinfestival celebrated its 20th anniversary. What began in 2005 as a local race in the small Norwegian mountain town of Ål has grown into the world’s largest alpine event for children. Each year, around 800–900 young skiers take part, and the event is always sold out. Over two decades, around 20,000 children have participated, and with families included, the festival has reached more than 60,000 people.
The festival is built on the vision of developing good skiers through developing good attitudes, combining alpine sport with health, culture and community. At its heart lies the BAMA Camp, where children discover fruit and vegetables through play and fun. Across the slopes, volunteers ski in fruit costumes, and the legendary Banana Dance unites hundreds of children in music and laughter.
For many participants, this is their first-ever sporting event and often their first encounter with the BAMA brand. The experience is designed to feel genuine and joyful, positioning BAMA not as a sponsor talking at children, but as a trusted partner that helps families live healthier and more active lives.
Every child receives a diploma featuring an illustration that symbolizes that year’s event, a keepsake that lives on at home long after the festival.
With 20 years of uninterrupted partnership between BAMA and Ål Alpin, the festival has become more than an event. It is a tradition that inspires generations through sport, health and community.
