Lidl takes the stage at Mighty Hoopla with ‘Live Laugh Lidl’, turning festivalgoers into loyal fans
Lidl strives to make everyday life better for everyone they serve. Whilst best known for unbeatable value, the ambition goes deeper… building meaningful connections through allyship, authentically engaging modern Britain, turning customers into fans.
In its second year sponsoring Mighty Hoopla, Lidl faced a new challenge: how to elevate the experience beyond recognition and maximise brand love. Not just as a supermarket, but as a cultural force.
Lidl and Hunsnet brought the Live, Laugh, Lidl platform to the festival with a series of joy-fuelled, irreverent activations. Conceptualised with humour, heart, and unapologetic authenticity, festivalgoers were engaged at the height of their passion with a homage to hun culture, a shared language, celebration of individuality, and symbol of collective spirit.
The payoff? Lidl didn’t just show up, they stole the show.
People came for the music but stayed for Lidl.
· 91% of attendees said Lidl belonged at the festival
· A 25% voucher redemption rate drove thousands back into stores post-event
· Viral moments, powered by Hunsnet, spread the hype far beyond the park
· Social sentiment flipped from sceptical to obsessed
Lidl became part of the festival’s DNA, proving that value isn’t just about price, it’s about adding joy. As Hoopla crowds joined Gareth Howells to chant ‘Finding it hard to believe, we’re in Lidl’ to the tune of DJ Sammy’s Heaven, Lidl didn’t just sponsor the festival… They became the headline act!
