Along Came A Spider founded 20×20 to help women’s sport become part of our cultural DNA in the way that men’s sport is. We knew the impact it could have on society if women in sport were more visible. It would contribute to increased female participation for a healthier population, to gender equality and would give a nation of sport-lovers more sport to follow. Along Came A Spider is both rights holder and sponsorship architect of 20×20 in addition to being creative agency. A strong partnership with the Federation of Irish Sport and five committed sponsors, AIG, Investec, KPMG, Lidl and Three, has allowed 20×20 to gather serious momentum as a defining movement for women in sport in Ireland.