AEG Global Partnerships (GP) provides in-house sponsorship and premium seating consultancy for global entertainment organisation AEG. Operating across multiple European territories, GP evaluate, sell, contract, activate and analyse sponsorships across festivals, venues, sport and music events for over 400 brands. Since the landmark signing and renewal of O2’s sponsorship of The O2, – the ‘Best UK Sponsorship of the Last 25 Years’ – GP have employed best in class learnings and diversified assets to meet changing market needs. This has enabled GP to build durable, authentic partnerships with brands that share AEG’s vision for revolutionising the customer experience.
