In a year that combined unprecedented growth in the commercialisation of women’s sport with mandatory gender pay gap reporting, companies had to navigate the equality landscape with caution; AIG included. However, as a proud supporter of the Black Ferns since 2012, there was a rich, authentic partnership to explore. Much like New Zealand Rugby, AIG is committed to providing a workplace for employees built on the principles of fairness, without regard to race, ethnicity or gender. To underpin this continued commitment, AIG released a global social media campaign Effort Is Effort. It doesn’t matter who you are, it matters what you bring. You get out what you put in.
Effort Is Effort
