Being the official beer sponsor of the FIFA World Cup™ for more than three decades, Budweiser is proud to be a global brand that is full of strength, purpose and energy. Seeing FIFA World Cup™ as an epic four weeks of holiday, Budweiser wanted to amplify the euphoric energy that fans feel when watching the football and connect with them at home, in stadium or in bar. The brand campaign, titled “Light Up The FIFA World Cup™” became the largest and most ambitious global activation in company history focusing on TV ad, trade tools, custom packaging and integrated experiential activities.
