To support the growing success of its partnership with the Premier League, Cadbury worked with a variety of football legends and personalities, of whom have been leveraged to engage with consumers, retailers and employees.
These ambassadors have played a central part in a variety of engaging integrated campaigns that have been delivered over the past 12 months, bringing to life key brand messages and engaging people across the business. Overall this has supported significant revenue growth, strengthened relationships with retail partners, and reinforced Cadbury’s brand values.
