To activate Bridgestone Europe’s Worldwide Olympic Partnership in Europe, WeAreFearless and Golazo created a content-led brand campaign, Chase Your Dream, No Matter What, featuring 17 inspiring athletes, including 9 gold medallists, with content running across digital, social, PR and events. Bridgestone tyres keep you safe on track, and the brand’s ambassadors have proven that they can stay on track too, no matter what their obstacle. The campaign has generated over 1000 pieces of content, including 200 videos in six languages. We’ve generated over 154 million impressions; over 50 million video views; over 725,000 social engagements; and helped deliver PR coverage in over 500 titles.
