Cunard and English National Ballet Dance the Atlantic

A partnership between two iconic organisations to reach new audiences, generate brand engagement and create unforgettable experiences across the globe.

Cunard and English National Ballet’s relationship launched in Dec’18 for an initial period of 12 months, including activities across multiple platforms such as the sponsorship of ENB’s She Persisted and the first ever ballet themed cruise on board Cunard’s flagship Queen Mary 2 from Southampton to New York in Aug’19, ‘Dance the Atlantic’.

The partnership has captured the interest of each other’s audiences as well as garnered media attention, leading us to extend the partnership for a further two years.